Dorota Lenar

Business Consultant • Sales Leader • Trainer • Mentor • Interim Head of Sales

I scale sales, develop managers, and build teams that consistently achieve their targets.

Growth-focused sales leader with over 8 years’ experience in scaling high-performing SaaS and AI teams within companies valued from $100M to $2B across Europe. I combine strategy, process, and capability development to deliver measurable results in a short time frame.

Case Studies:

• +71% sales growth in 7 months (net new logo & outbound)

• Doubled inbound conversion (from 27% to 56% in 5 months)

• Tripled SDR performance in 9 months

• Increased outbound high-ticket ($100–300K) close rate from 7% to 12%

• Scaled sales teams across CEE, UKI, and USA
  
  

Collaboration with organisations:

• Audit and optimisation of sales departments

• Designing GTM strategies and sales processes

• Defining ICP, KPI, OKR and securing team buy-in

• Interim Head of Sales during periods of transformation

• Implementation of MEDDICC, Kaizen, Sandler, DISC
  
  

Collaboration with leaders:

• Development of leadership and sales capabilities

• Change management and crisis leadership

• Building trust and team engagement

• Effective 1:1s, feedback culture, conflict management
  
  

Collaboration with sales teams:

• Individual and team coaching

• Workshops in sales techniques, cold outreach, objection handling, demos, negotiations

• Planning individual and team development

• Working with strengths and motivation
  

I do not teach theory – I design and implement processes, then develop the people to deliver results. I combine know-how, Kaizen, MEDDICC, Sandler, DISC, Bridge, Value-Based Selling, and FAB frameworks with hands-on practice gained in $100M start-ups to $2B scale-ups to achieve results.

Every project is rooted in practical experience, proven methodologies, and close collaboration.